About Me

Turn Your Architecture Talent Into a Profitable, Stress-Free Business

I'm William Ringsdorf, architect, coach, and champion of profitable, balanced, and resilient architecture practices.

After 30+ years in the profession, I've experienced both devastating failure and hard-won success. Most importantly, I've walked the exact path you're on—overworked, undercharging, watching personal life suffer while the business barely breaks even.

I came within inches of losing everything when a major client defaulted. That near-catastrophe led me to Germany, working for BMW where I discovered a crucial truth: Architecture is as much a business as it is a craft.

30+

Years Experience

£70K

Business Education

2 Countries

UK & Germany

Client Side

BMW Perspective

I invested £70,000 in business education over four years, studying the strategies that separate struggling practices from profitable ones. Now I help architects build practices that work for them, not against them.

Why I Do This

Because talented architects shouldn't have to choose between creative fulfillment and financial security.

Too many architects are trapped in practices designed for 1950 economics but operating in today's competitive landscape. They work nights and weekends, undercharge out of fear, and watch their personal lives suffer.

"Only 30% of architecture graduates become registered architects, and many who do struggle financially despite years of training." - RIBA data

I've been exactly where you are. I understand the pain of unpredictable cash flow, difficult clients, and the crushing weight of running a practice that demands everything but gives little back.

But I also know the other side—when pricing reflects your value, clients respect your expertise, and you have time for what matters outside work.

My mission is simple: help architects build economically sustainable practices without sacrificing the creativity and personal life that drew them to architecture in the first place.

Book A Call

My Services

Latest Blog

Insights to Help You Build a Profitable, Balanced, and Resilient Architecture Practice

I don’t believe in generic advice. Every article here is written specifically for architects who want to lead with clarity, charge what they’re worth, and build practices that support their life, not just their work.

From pricing strategies to managing scope creep, you’ll find practical, proven insights you can apply today.

Explore the latest posts

Stay informed, inspired, and in control of your business. Browse insights from our coaching team and industry experts.

Done-for-You Business Systems

Stop building systems from scratch. Get battle-tested frameworks and templates designed specifically for architecture practices.

These aren't generic business tools—they're systems I developed through hard-won experience, refined through studying top-performing practices, and proven in real-world application.

What's Included:

Project Profitability Calculator- Reveals hidden profit in every project

Value-Based Pricing Templates- Stop competing on price

Client Onboarding Systems- Set expectations from day one

Practice Management Frameworks- Streamline operations

Business Development Strategies- Attract ideal clients

Each system comes with step-by-step implementation guides and real examples from successful practices.